Managing brand equity david a aaker on amazoncom free shipping on qualifying offers in a fascinating and insightful examination of the phenomenon of brand . Managing brand equity hardcover the most important assets of any business are intangible its company name brands symbols and slogans and their . The most important assets of any business are intangible its company name brands symbols and slogans and their underlying associations perceived quality name . Join drew boyd for an in depth discussion in this video managing brand equity part of branding foundations. Managing brand equity ebook written by david a aaker read this book using google play books app on your pc android ios devices download for offline reading
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